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090 _a658.83 DIL
100 1 0 _aDillon, William R.,.
245 1 0 _aMarketing research in a marketing environment /
_c/ William R. Dillion, Thomas J. Madden, Neil H. Firtle.
250 _a3rd ed.
260 0 _aBurr Ridge, Ill. :
_b: Irwin,
_c, c1994.
300 _axxii, 760 p. :
_b: ill. ;
_c; 24 cm.
504 _aIncludes bibliographical references and indexes.
591 _dEmo Book Services
591 _dGlobe Enterprise
592 _a19102
650 0 _aMarketing research.
700 1 0 _aMadden, Thomas J.
700 1 0 _aFirtle, Neil H.
999 _c12152
_d12152