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008			100211t2006 000 0 eng d
020			_a0500513147
035			_a0500513147
039		9	_a201002111749 _bVLOAD _c201002111634 _dVLOAD _y201002111424 _zVLOAD
090			_a659.1 HIM
100	1		_aHimpe, Tom.
245	1	0	_aAdvertising is dead : _blong live advertising! / _cTom Himpe ; foreword by Will Collin.
246	3	0	_aLong live advertising.
260			_aLondon : _bThames & Hudson, _cc2006.
300			_a224 p. : _bill. (chiefly col.) ; _c29 cm.
500			_aFormerly CIP. _5Uk.
520	1		_a"Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise. The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire and ambient. This book is the first to harness them into an integrated communications approach."--BOOK JACKET.
591			_aL00280 _b22/02/07 _cART _dWorld Of Books
592			_a0106 _b23/02/07
650		0	_aAdvertising.
999			_c12062 _d12062