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_aLancaster, Geoffrey, _d1938- |
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_aMarketing fundamentals, 2000 - 2001 / _cGeoff Lancaster, Frank Withey and Ruth Ashford. |
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_aOxford : _bButterworth Heinemann, _c2000. |
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_axi, 320 p. : _bill. ; _c27 cm. |
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| 490 | 0 | _aCIM workbook | |
| 500 | _aPublished on behalf of The Chartered Institute of Marketing.2000 Certificate Syllabus. | ||
| 500 | _aIncludes index. | ||
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| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
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_aMarketing _xExaminations _vStudy guides. |
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_aMarketing _xManagement _xExaminations _vStudy guides. |
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| 700 | 1 | _aWithey, Frank. | |
| 700 | 1 | _aAshford, Ruth. | |
| 710 | 2 | _aChartered Institute of Marketing. | |
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