Results
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Strategic advertising management / Larry Percy, Richard Elliott. by
- Percy, Larry
- Elliott, Richard H
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxford : Oxford University Press, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 PER 2009.
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Super Premium : extraordinary premium for promoting your brand / [associate producer, Janet Lui ; contributing editor, Taka Nakanishi ; Japanese coordinator, Etsuko Yoshizawa ; art director, Godfrey Kwan ; designer, Godfrey Kwan ; photographer, Myke Cheng] by
- Nakanishi, Taka
- Yoshizawa, Etsuko
- Cheng, Myke
- Kwan, Godfrey
- Liu, Janet
Series: SSS collection series
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: [Hong Kong] : AllRightsReserved Publishing, 2007
Other title: - Super premium: novelties from here and beyond
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 SUP 2007.
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Below-the-line promotion / John Wilmshurst. by
- Wilmshurst, John
- Chartered Institute of Marketing
Series: Marketing series (London, England). Professional development.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 WIL 1993.
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Sales promotion design / by Robert B. Konikow. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Glen Cove, N.Y. : PBC International, 1990
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.82 KON 1990.
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