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Integrated marketing communications /​ William Chitty, Edwina Luck, Nigel Barker. by
  • Chitty, William
Edition: 5th Asia-Pacific edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Southbank, Victoria : Cengage, 2018
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 CHI 2018.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by
  • Belch, George E. (George Edward), 1951- [author]
  • Belch, Michael A [author]
Edition: Eleventh edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: 2018
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Marketing communications : brands, experiences and participation / ​ Chris Fill. by
  • Fill, Chris
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 FIL 2013, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch ; with contibutions by Jorg Dietzel. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
  • Dietzel, Jorg
Edition: 9th ed., Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 BEL 2012.

Marketing communications : interactivity, communities and content /​ Chris Fill. by
  • Fill, Chris
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : FT Prentice Hall, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 FIL 2009, ...

Strategic advertising management / Larry Percy, Richard Elliott. by
  • Percy, Larry
  • Elliott, Richard H
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 PER 2009.

The little book of big promotions / Cheryl Dangel Cullen + Lisa L. Cyr + Lisa Hickey. by
  • Cullen, Cheryl Dangel
  • Cyr, Lisa
  • Hickey, Lisa
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gloucester, Mass. : Rockport, c2007
Other title:
  • Big promotions
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 CUL 2007.

Super Premium : extraordinary premium for promoting your brand / [associate producer, Janet Lui ; contributing editor, Taka Nakanishi ; Japanese coordinator, Etsuko Yoshizawa ; art director, Godfrey Kwan ; designer, Godfrey Kwan ; photographer, Myke Cheng] by
  • Nakanishi, Taka
  • Yoshizawa, Etsuko
  • Cheng, Myke
  • Kwan, Godfrey
  • Liu, Janet
Series: SSS collection series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Hong Kong] : AllRightsReserved Publishing, 2007
Other title:
  • Super premium: novelties from here and beyond
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 SUP 2007.

Graphic workshop, innovative promotions at work : a quick guide to the essentials of effective design / Lisa L. Cyr. by
  • Cyr, Lisa
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gloucester, MA : Rockport Publishers, 2006
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.60688 CYR 2006.

Marketing communications : engagements, strategies and practice / Chris Fill. by
  • Fill, Chris
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Financial Times/Prentice Hall, c2006
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 FIL 2005, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2004
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (4)Call number: 659.1 BEL 2004, ...

Education of a design entrepreneur / edited by Steven Heller. by
  • Heller, Steven
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Allworth Press, c2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.602373 EDU 2002.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 659.1 BEL, ...

When ads work : new proof that advertising triggers sales / John Philip Jones. by
  • Jones, John Philip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Lexington Books, c1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 JON 1995.

Sales promotion : how to create and implement campaigns that really work / Julian Cummins. by
  • Cummins, Julian
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 1989
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.82 CUM 1989, ...

Below-the-line promotion / John Wilmshurst. by
  • Wilmshurst, John
  • Chartered Institute of Marketing
Series: Marketing series (London, England). Professional development.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 WIL 1993.

The professional designer's guide to marketing your work / Mary Yeung. by
  • Yeung, Mary, 1957-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : North Light Books, c1991
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.60688 YEU 1991.

Crackingjack! : sales promotion techniques and how to use them successfully / Alan Toop. by
  • Toop, Alan, 1935-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cranbrook, Sandhurst, Kent [England] : Mazecity, 1991
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.82 TOO 1991.

Sales promotion design / ​ by Robert B. Konikow. by
  • Konikow, Robert B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Glen Cove, N.Y. : PBC International, 1990
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.82 KON 1990.

Building your advertising business : a complete guide to boost your billings /​ David M. Lockett. by
  • Lockett, David M
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1989
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 LOC 1989.

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