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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by
  • Dwyer, F. Robert
  • Tanner, John F
Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed., international ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2006
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 DWY 2006, ...

Marketing / Roger Kerin A.... [et al.]. by
  • Kerin, Roger A
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed., Intl' ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 MAR 2006, ...

Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Mcgraw-Hill, 2006
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 CRA 2006, ...

Product design and development / Karl T. Ulrich, Steven D. Eppinger. by
  • Ulrich, Karl T
  • Eppinger, Steven D
Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, 2004
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.5752 ULR 2004.

Retailing management / Michael Levy, Barton A. Weitz. by
  • Levy, Michael, 1950-
  • Weitz, Barton A
Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.87 LEV 2004, ...

Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. by
  • Weitz, Barton A
  • Castleberry, Stephen B
  • Tanner, John F
Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.85 WEI 2001, ...

International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series: The McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Irwin Mcgraw-Hill, c2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 CAT 2002.

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