TY  - BOOK
AU  - Gursoy,Dogan
AU  - Bowie,David
AU  - Buttle,Francis
TI  - Hospitality Marketing: principles and practice 
SN  - 9781003186342
AV  - TX911.3.M3 
U1  - 647.940688 GUR 2023 23/eng/20220611
PY  - 2023///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Hospitality industry
KW  - Marketing
KW  - Hotels
N1  - Includes bibliographical references and index
N2  - "Hospitality Marketing 4e is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning"--
ER  -