TY  - BOOK
AU  - Chaffey,Dave
TI  - Digital business and E-commerce management: strategy, implementation and practice 
SN  - 9780273786573
U1  - 658.872 CHA 2015 23
PY  - 2015///
CY  - Harlow, United Kingdom
PB  - Pearson
KW  - Electronic commerce
KW  - Business enterprises
KW  - Computer networks
KW  - fast
KW  - Marketing
KW  - gtt
KW  - E-business
KW  - Leermiddelen (vorm)
N1  - Academic; Part 1: Introduction; 1. Introduction to digital business and e-commerce; 2. Marketplace analysis for e-commerce; 3. Managing digital business infrastructure; 4. E-environment; Part 2: Strategy and applications; 5. Digital business strategy; 6. Supply chain management; 7. E-procurement; 8. Digital marketing; 9. Customer relationship management; Part 3: Implementation; 10. Change management; 11. Analysis and design; 12: Digital business service implementation and optimisation
UR  - https://firstcityuniversity.sharepoint.com/:b:/s/FirstCityUC-eBooksCollections11/EeG2gk6UX_pCgin6bV0Ri64BbdCToDEP9JjHnER-NXYxLA?e=MKV8pz
ER  -