Chaffey, Dave,  1963- <br/><br/>
Digital business and E-commerce management :  strategy, implementation and practice / 
Dave Chaffey. 
 - 6th edition 
 - 1 online resource (712 pages). 
<br/><br/> Academic 
<br/><br/>Part 1: Introduction; 1. Introduction to digital business and e-commerce; 2. Marketplace analysis for e-commerce; 3. Managing digital business infrastructure; 4. E-environment; Part 2: Strategy and applications; 5. Digital business strategy; 6. Supply chain management; 7. E-procurement; 8. Digital marketing; 9. Customer relationship management; Part 3: Implementation; 10. Change management; 11. Analysis and design; 12: Digital business service implementation and optimisation. 
<br/><br/><label>ISBN: </label>9780273786573 0273786571 
<br/><br/><label>Source: </label>9780273786573  Ingram Content Group 
<br/><br/><label>Nat. Bib. No.: </label>GBB7L4299  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Business enterprises--Computer networks.<br/>Business enterprises--Computer networks.<br/>Electronic commerce.<br/>Marketing.<br/>E-business.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Leermiddelen (vorm)
<br/><br/><label>Dewey Class. No.: </label>658.872 CHA 2015