Kotler, Philip, <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong with Marc Oliver Opresnik. 
 - Seventeenth edition,   Global edition. 
 - 1 Electronic resource (1 volume) 
<br/><br/><label>ISBN: </label>9781292220178 
<br/><br/><label>LCCN: </label>2016022842 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT 2018