TY  - BOOK
AU  - Wirtz,Jochen
AU  - Lovelock,Christopher H.
TI  - Essentials of services marketing
SN  - 9781292089959
AV  - HD9980.5 .W57 2018eb
U1  - 658.8 WIR 2018 23
PY  - 2018///]
CY  - Harlow, England
PB  - Pearson
KW  - Service industries
KW  - Marketing
KW  - BUSINESS & ECONOMICS / Industrial Management
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Management
KW  - BUSINESS & ECONOMICS / Management Science
KW  - BUSINESS & ECONOMICS / Organizational Behavior
KW  - fast
KW  - Electronic books
N1  - Academic; Includes bibliographical references and indexes
UR  - https://firstcityuniversity.sharepoint.com/:b:/s/FirstCityUC-eBooksCollections11/EfRab0iY80VLruhgnHpV8eEBQxvr6zkMs7z_OyUWhVKmQA?e=geK5pg
ER  -