TY - BOOK AU - Allen,Chris T. AU - O'Guinn, Thomas Clayton AU - Scheinbaum,Angeline Close AU - Semenik,Richard J. TI - Advertising and integrated brand promotion SN - 1337110213 U1 - 659.1 ADV PY - 2019///] CY - Australia, Boston, MA, USA PB - Cengage KW - Advertising KW - Advertising media planning KW - fast N1 - Includes bibliographical references and index; Advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion ER -