Solomon, Michael R.

Consumer behaviour : buying, having and being / Michael R. Solomon. - 12th ed., global ed. - Harlow, Essex, Pearson, c2018. - 623 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

9781292153100 (pbk.) 1292153105 (pbk.)


Consumer behavior.
Consumers--Attitudes.

658.8342 2018