TY - BOOK AU - Kotler,Philip AU - Armstrong,Gary TI - Principles of marketing SN - 9781292092485 (pbk.) U1 - 658.8 KOT 2016 PY - 2016/// CY - Harlow, Essex PB - Pearson KW - Marketing N1 - Includes bibliographical references and index UR - https://firstcityuniversity.sharepoint.com/:b:/s/FirstCityUC-eBooksCollections11/EWZCmvCo0tFMlHsOqVEEINsBfA9wXZZi9xOeWAeltwwZ0g?e=TT5oQL ER -