Kotler, Philip.

Marketing management / ​ Philip Kotler, Kevin Lane Keller. - 15th ed., Global ed. - Harlow, Essex : Pearson, c2016. - 714 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

9781292092621 (pbk.) 1292092629 (pbk.)


Marketing--Management--Textbooks.