Kotler, Philip.
Marketing management /
Philip Kotler, Kevin Lane Keller.
- 15th ed., Global ed.
- Harlow, Essex : Pearson, c2016.
- 714 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781292092621 (pbk.) 1292092629 (pbk.)
Marketing--Management--Textbooks.