International and global marketing :  concepts and cases / 
[edited by] Taylor W. Meloan, John L. Graham. 
 - 2nd ed. 
 - Boston, Mass. :  McGraw-Hill,  c1998. 
 - xvi, 439 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0071158006 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.858