TY  - BOOK
AU  - Hoyle,Leonard H.
TI  - Event marketing: how to successfully promote events, festivals, conventions, and expositions 
SN  - 9780471401797
PY  - 2002///
CY  - New York
PB  - J. Wiley
KW  - Special events
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -