TY  - BOOK
AU  - Murphy,Mike
AU  - Armstrong,Richard
AU  - Murphy,Mike
TI  - The 360 degree brand in Asia: creating more effective marketing communications 
SN  - 9780470820575
PY  - 2003///
CY  - Singapore
PB  - Wiley
KW  - Brand name products
KW  - Asia
KW  - Communication in marketing
N1  - Integration redefined : case study 1 : the "God" campaign from Singapore (p. 31-38) --Collaborative partnerships : the spirit of cross-discipline integration : case study 8 : American Express "Blue" (Singapore) (p. 184-189)
N2  - "The 360 Degree Brand in Asia describes Ogilvy's proven success in helping both Asia-based companies and mutlinationals operating in Asia-Pacific to achieve greater success through its model of 360 Degree Brand Stewardship. This practical book offers valuable advice by taking a holistic look at communications and applying the necessary guidelines from each discipline to build a stronger and more profitable brand."--BOOK JACKET
ER  -