Murphy, Mike. <br/><br/>
The 360 degree brand in Asia :  creating more effective marketing communications / 
 Three hundred and sixty degree brand in Asia :  creating more effective marketing communications.  Creating more effective marketing communications. 
by Mark Blair, Richard Armstrong and Mike Murphy. 
 - Singapore :  Wiley,  2003. 
 - xvi, 215 p. :  ill. 
<br/><br/>Integration redefined : case study 1 : the "God" campaign from Singapore (p. 31-38) --Collaborative partnerships : the spirit of cross-discipline integration : case study 8 : American Express "Blue" (Singapore) (p. 184-189). 
<br/><br/> "The 360 Degree Brand in Asia describes Ogilvy's proven success in helping both Asia-based companies and mutlinationals operating in Asia-Pacific to achieve greater success through its model of 360 Degree Brand Stewardship. This practical book offers valuable advice by taking a holistic look at communications and applying the necessary guidelines from each discipline to build a stronger and more profitable brand."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>9780470820575 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Asia.<br/>Communication in marketing--Asia.