TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Iacobucci,Dawn
TI  - Marketing research: methodological foundations 
SN  - 0030331013
PY  - 2002///
CY  - Fort Worth
PB  - Harcourt College Publishers
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -