TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Peterson,Mark
TI  - Basic marketing research: a decision-making approach 
SN  - 9780135024140
U1  - 658.83 22
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing research
N1  - Accompanied with spss 16.0 brief guide & cd-rom spss version 16.0 DD1437, DD1438, DD1439; Includes bibliographical references and index
ER  -