Brassington, Frances. <br/><br/>
Principles of marketing / 
Frances Brassington, Stephen Pettitt. 
 - 4th ed. 
 - New York :  Prentice Hall,  2006. 
 - 1264 p. :  ill. (some col.) ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273695592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.