Davis, Melissa <br/><br/>
More Than A Name: An Introduction To Branding 

 - Lausanne, Sa  AVA Publishing  2005 
 - 240 p.: ill.; 30 cm. 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>2940373000 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products