Doole, Isobel. <br/><br/>
Strategic marketing decisions in global markets / 
Isobel Doole and Robin Lowe. 
 - London :  Thomson Learning,  c2005. 
 - xxiv, 343 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781844801428 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.