TY  - BOOK
AU  - McDonald,Malcolm
TI  - Marketing plans: how to prepare them, how to use them 
SN  - 9780750683869 (pbk.)
PY  - 2007///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Planning
N1  - Previous ed.: 2002; Formerly CIP; Includes bibliographical references and index
N2  - "This book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses of CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text."--BOOK JACKET
ER  -