Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 12th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2008. 
 - xxxii, 557, [98] p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (p. R-1 - R-30) and indexes. 
<br/><br/><label>ISBN: </label>9780136132370 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.