Frank, Robert H. <br/><br/>
Microeconomics and behavior / 
Robert H. Frank. 
 - 3rd ed. 
 - New York :  McGraw-Hill,  c1997. 
 - vii, 744 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071142134 (International ed : pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Microeconomics.<br/>Consumer behavior.<br/>Self-interest.<br/>Economic man.