TY  - BOOK
AU  - Kreutz,Bernd
TI  - Brands & desires
SN  - 3775791582
U1  - 658.827 
PY  - 2003///
CY  - Ostfildern-Ruit, Germany
PB  - Hatje Cantz
KW  - Advertising
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Business names
KW  - Marketing
ER  -