Gilligan, Colin. <br/><br/>
Strategic marketing planning / 
Colin Gilligan and Richard M.S. Wilson. 
 - 2nd ed. 
 - Amsterdam ;  Boston ;  London :  Elsevier/Butterworth-Heinemann,  2009. 
 - x, 552 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 2003. 
<br/><br/>Includes bibliographical references (p. 519-535) and index. 
<br/><br/><label>ISBN: </label>9781856176170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.<br/>Marketing--Management.