Heath, Chip. <br/><br/>
Made to stick :  why some ideas work in the world--and others don't / 
by Chip Heath and Dan Heath. 
 - New York :  Random House,  2007. 
 - 291 p. ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/> "Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps.""--BOOK JACKET. 
<br/><br/><label>ISBN: </label>9781400064281 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social psychology.<br/>Contagion (Social Psychology)<br/>Context Effects (Psychology)