Cross-cultural marketing / 
edited by Robert Rugimbana and Sonny Nwankwo. 
 - Melbourne, Vic. :  Thomson Learning,  c2003. 
 - xiv, 370 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1861528019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Cross-cultural studies.