Jefkins, Frank,  1920- <br/><br/>
A first course in marketing / 
Frank Jefkins. 
 - London :  DP Publications,  1989. 
 - v, 186 p. :  ill. ;  25 cm. 
 - Foundation instruction right start textbooks .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>1870941284 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8