Doole, Isobel. International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe. - 4th ed. - Australia ; [New York] : Thomson, 2004. - xxi, 445 p. : col. ill., col. map ; 28 cm. Includes bibliographical references and index. ISBN: 1844800253 Subjects--Topical Terms: Export marketing--Management.Export marketing--Management--Case studies.