Doole, Isobel.

International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe. - 4th ed. - Australia ; [New York] : Thomson, 2004. - xxi, 445 p. : col. ill., col. map ; 28 cm.

Includes bibliographical references and index.

1844800253


Export marketing--Management.
Export marketing--Management--Case studies.