The king of Madison Avenue : David Ogilvy and the making of modern advertising /
Kenneth Roman.
- Basingstoke : Palgrave Macmillan, 2010.
- 282 p. ; 24 cm.
"An entertaining and admiring portrait of the legendary figure...[Roman's] many entertaining yarns delivered in spare prose are a pleasure to read."---Businessweek -- "Powerful and entertaining...admirably researched and beautifully written."---James Brady, Forbes.com -- "Roman has written a fine book on his former boss...He provides a clear-eyed, unsentimental portrait of a brilliant tyrant."---Financial Times -- "An admiring but clear-eyed portrait of David Ogilvy."---The New York Observer -- "Engaging biography...Thanks to The King of Madison Avenue, now we know David Ogilvy."---The Wall Street Journal -- "Nobody ever need write another word about David Ogilvy, now that Ken Roman has written The King of Madison Avenue. It's the definitive biography of the most amazing man the advertising business has ever known."---Bruce Mccall, New Yorker Writer and Illustrator --Book Jacket.