Financial services marketing : a reader / 
edited by Arthur Meidan, Barbara Lewis and Luiz Moutinho. 
 - London :  Dryden Press,  c1997. 
 - x, 375 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1861524536 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Marketing.--Great Britain