TY  - BOOK
AU  - Kerin,Roger A.
TI  - Marketing
T2  - McGraw-Hill/Irwin series in marketing
SN  - 9780071116091 (International ed.)
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Accompanying CD-ROM held at Circulation Desk ; DD1646; Includes bibliographical references and index
ER  -