Marketing / 
Roger Kerin A.... [et al.]. 
 - 8th ed., Intl' ed. 
 - Boston :  McGraw-Hill/Irwin,  c2006. 
 - xlvi, 733 p. :  ill. ;  28 cm. +  1 computer optical disc (4 3/4 ). 
 - McGraw-Hill/Irwin series in marketing .
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/> Accompanying CD-ROM held at Circulation Desk ; DD1646. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071116091 (International ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.