Stop selling, start partnering : : the new thinking about finding and keeping customers /
/ Larry Wilson with Hersch Wilson.
- Essex Junction, Vt. : : Omneo, , c1994.
- xvi, 294 p. : : ill.
In this era of fading customer loyalty, Stop Selling, Start Partnering outlines a fresh approach for finding and keeping customers through developing powerful, long-lasting partnerships. Based on Larry Wilson's extensive experience with companies across the globe, Stop Selling speaks directly to managers, executives, and salespeople, showing them how to excel in this new game of customer partnering.