TY  - BOOK
AU  - Marshall,Kimball P.
TI  - Marketing information systems: : creating competitive advantage in the information age 
SN  - 0877092907
PY  - 1996///
CY  - Danvers
PB  - : Boyd & Fraser
KW  - Marketing
KW  - Data processing
N1  - Includes bibliographical references and index
N2  - Modern computer-based data acquisition and dissemination systems are radically changing the practice of marketing management. Written from a marketing perspective, this book systematically introduces how the use of electronic data resources can enhance competitive advantage in the marketplace
ER  -