Marshall, Kimball P. <br/><br/>
Marketing information systems :  : creating competitive advantage in the information age / 
/ Kimball P. Marshall. 
 - Danvers :  : Boyd & Fraser,  , c1996. 
 - xi, 164 p. :  : ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Modern computer-based data acquisition and dissemination systems are radically changing the practice of marketing management. Written from a marketing perspective, this book systematically introduces how the use of electronic data resources can enhance competitive advantage in the marketplace. 
<br/><br/><label>ISBN: </label>0877092907 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing.