TY  - BOOK
AU  - Vitale,Joseph G.
TI  - AMA complete guide to small business advertising
SN  - 0844235946
PY  - 1995///
CY  - Lincolnwood, Ill., U.S.A.
PB  - : NTC Business Books
KW  - Advertising
KW  - Handbooks, manuals, etc
KW  - Small business
KW  - Management
N1  - Includes bibliographical references (p. 185-186) and index
ER  -