Andreas, Clay. <br/><br/>
Identity design sourcebook :  successful IDs deconstructed and revealed / 
Clay Andres, Catharine Fishel, Pat Matson Knapp 
 - Gloucester, Mass. :  Rockport,  2004. 
 - 350 p. :  ill. ;  29 cm. 
<br/><br/>Corporate identities -- Brown Shoe Company -- LeBoulanger -- Office Pavilion San Diego -- Ameritrade -- Equity Marketing Inc. -- Headstrong -- Hungry Minds -- Plural -- Xylo -- Muzak -- Powwow -- Sesame Workshop -- Abitibi-Consolidated Inc. -- BP -- BuildNet -- TNT -- Online identities -- Brand recognition -- Image perception -- Navigational context -- Content delivery -- Customer experience -- Classic brands -- Boutique brands -- Dot-com brands -- E-commerce brands -- Self-branding -- Not-for-profit brands -- Redesigning identities -- Coca-Cola -- T-shirts De Mexico -- Malt-o-Meal -- Steel Reserve Beer -- Kookmin Bank -- China/Hong Kong travel -- Taco Bueno -- Eagle Star Insurance -- Frankel & Company -- Sterling Associates -- HNTB Architecture -- Polaroid Digital Imaging -- Vestre -- Nando's -- Heavy Talent -- China Youth press -- Municipality of Pesaro -- Eastpak -- Nestor Stermole Visual Communications -- Avalon Hotel. 
<br/><br/><label>ISBN: </label>159253029X (hbk.) 9781592530298 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing--Management.<br/>Corporate image--Design.<br/>Industrial design coordination.<br/>Trademarks--Design.<br/>Web sites--Design.
<br/><br/><label>Dewey Class. No.: </label>658.8/27