TY  - BOOK
AU  - Parmerlee,David
ED  - American Marketing Association.
TI  - Evaluating marketing strengths and weaknesses
SN  - 0844235784
PY  - 1993///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Marketing
KW  - Management
KW  - Data processing
N1  - "American Marketing Association"--Cover
ER  -