Parmerlee, David. <br/><br/>
Evaluating marketing strengths and weaknesses / 
David Parmerlee. 
 - Lincolnwood, Ill., USA :  NTC Business Books,  c1993. 
 - xiii, 238 p. :  ill. ;  28 cm. +  + 1 computer disk (3 1/2 in.). 
 - American Marketing Association marketing toolbox. .
<br/><br/> "American Marketing Association"--Cover. 
<br/><br/><label>ISBN: </label>0844235784 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Data processing.