TY  - BOOK
AU  - Parmerlee,David
ED  - American Marketing Association.
TI  - Selecting the right products and services
SN  - 0844235776
PY  - 1993///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Marketing
KW  - Management
KW  - Data processing
KW  - Product management
N1  - "American Marketing Association"--Cover
ER  -