Parmerlee, David. <br/><br/>
Selecting the right products and services / 
David Parmerlee. 
 - Lincolnwood, Ill., USA :  NTC Business Books,  c1993. 
 - x, 101 p. :  ill. ;  28 cm. +  + 1 computer disk (3 1/2 in.). 
 - American Marketing Association marketing toolbox. .
<br/><br/> "American Marketing Association"--Cover. 
<br/><br/><label>ISBN: </label>0844235776 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Data processing.<br/>Product management--Data processing.