TY  - BOOK
AU  - Burton,Philip Ward
AU  - Purvis,Scott C.
TI  - Which ad pulled best?: 50 case histories on how to write and design ads that work 
SN  - 0844235148
PY  - 1993///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Advertising
KW  - Advertising copy
KW  - Evaluation
ER  -