Which ad pulled best? :  50 case histories on how to write and design ads that work / 
[edited by] Philip Ward Burton, Scott C. Purvis. 
 - 7th ed. 
 - Lincolnwood, Ill., USA :  NTC Business Books,  1993. 
 - xvii, 142 p. :  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>0844235148 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising copy--Evaluation.