TY  - BOOK
AU  - Roberts,Kevin
AU  - Lafley,A.G.
TI  - Lovemarks: the future beyond brands 
SN  - 1576872041
PY  - 2004///
CY  - New York
PB  - Powerhouse Books
KW  - Advertising
KW  - Brand name products
KW  - Marketing
KW  - Forecasting
KW  - Trademarks
N1  - Index: p.216-218; references: p.219
ER  -