Mudie, Peter. <br/><br/>
The management and marketing of services / 
/ Peter Mudie and Angela Cottam. 
 - Oxford :  : Butterworth-Heinemann,  1993. 
 - xi, 269 p. :  : ill. ;  ; 25 cm. 
 - Contemporary business series. .
<br/><br/><label>ISBN: </label>0750607890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.