Travis, Daryl. <br/><br/>
Emotional branding :  how successful brands gain the irrational edge / 
Daryl Travis (with help from Harry). 
 - Roseville, Calif. :  Prima Venture,  c2000. 
 - xiii, 306 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 283-29) and index. 
<br/><br/><label>ISBN: </label>076152911X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business names--Psychological aspects.